Export success depends on many factors. As a grower or processor, you will
need an effective way of getting your goods into and distributed in the export
market. Options available include doing it yourself (direct exporting), using
third-party intermediaries, and partnering with other firms already in the

Frequently, new exporters will consider undertaking the export process
themselves. In most cases this decision is prompted by a concern to save
money or avoid sharing any profits. Firms contemplating direct exporting
should know that, to be successful, they will need to devote the necessary
resources to accomplish the following basic tasks:
  • Choosing the foreign market
  • Performing all market research
  • Developing pricing and promotion strategies
  • Choosing representatives in target markets
  • Arranging for physical distribution and export documentation
  • Handling billing and collection, including taking foreign exchange risk

To implement the right strategy, you need reliable information. By talking to
us, an Export Management Company with over 20 years of experience of
export, you will obtain important information to make a decision on which
markets to approach, even before implementing any strategy. This
introductory counselling is an effective way of gathering precious basic
information to allow you to take informed decisions. We can provide
information on:

  • potential partners, agents, distributors;
  • cultural aspects, which are relevant to sales and marketing of your
    products in the target market;
  • government and regulatory contacts, among other important
    decision makers.

Foreign Distributors actually purchase the exporter's product and resell it to
local customers. A distributor frequently sets the selling price, provides
buyer financing, and looks after warranty and service needs.

A significant advantage of using foreign distributors is that they are often
able to provide after-sales service in the foreign market. A downside of using
a distributor is that the exporter usually will experience less control over
product and price.

Selecting a Distributor
Many avenues are available to help you select a foreign agent or distributor.
Some of the services we offer are:

  • Business Development, Marketing and Sales
  • Trade shows in foreign markets;
  • Trade missions, geared to a specific sector, and often combined with
    a trade show participation;
  • Market research services, such as the Specific Market Survey or the
    Customized Market Profile.

Once you have developed a list of candidates to sell or distribute your
product, you should visit the market to meet with potential agents or
distributors. Again, XL Group can assist you in setting all these
appointments and doing the necessary arrangements for you. The following
checklist will help you determine if the agent or distributor meets your needs.
Talk to several firms and check their references to ensure that you find a
reputable agent or distributor. You can also protect yourself by entering into a
limited-term trial agreement. If the foreign intermediary does not meet your
expectations, you can find another firm after the trial period is over.

Checklist for Evaluating an Agent or Distributor
  • How many companies/products have they successfully represented
    or marketed?
  • What is their financial condition?
  • What kind of local business representation can they provide?
  • What possible competing exporters they currently represent?
  • What marketing and promotional programs do they have in place?
  • Who are their current customers/clients?
  • Do they provide after-sales service?
  • What are the terms and conditions of sale and payment?
  • What are their terms of payment?
  • What is their geographical coverage?
  • Are they centrally located?  Easily accessible to you?
  • How many salespeople do they employ?
  • Do they use sub-distributors?

International: Distributors
Int'l Bus. Development
Foreign Market Analysis
Export Financing
Overseas Distribution
Human Resources
Virtual/Offshore Op's
Exit  Strategies
Mergers / Acquisitions
Import / Export
Int'l Sales & Marketing
Export Cash Flow
Win Win Partnerships